Project Overview

Billboard Mockup to provide the Client an example of the branding in action.

Cris Cavallari is a luxury fashion label defined by elegance, balance, and timeless sophistication.

This brand guideline book was developed to capture that spirit and provide a foundational system for cohesive visual identity across all mediums, from editorial campaigns to digital experiences.

Objective

To build a comprehensive yet minimal brand guideline system that reflects the high end nature of the Cris Cavallari brand. Delivering clarity, consistency, and visual restraint.

The Cris Cavallari identity was provided by the client. My role focused on developing the brand guideline book, applying the visual system across digital and print formats, and creating supplemental assets. Including a logo animation, to help bring the brand to life with consistency and elegance.

From Assets

to Application

Scope Of Work

Logo system & construction

  1. Typography hierarchy

  2. Brand color palette

  3. Pattern & element usage

  4. Brand voice & tone direction

  5. Application mockups for digital and print

Explore The Brand Book

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Deliverables

A refined brand guideline book designed in a 1920x1080 landscape format, tailored for both digital and print use.

A subtle logo animation I developed (using After Effects) to bring movement to the Cris Cavallari brand, echoing its refined and modern aesthetic.