Project

Overview

Billboard Mockup to provide the Client an example of the branding in action.

Cris Cavallari is a luxury fashion label defined by elegance, balance, and timeless sophistication.

This brand guideline book was developed to capture that spirit and provide a foundational system for cohesive visual identity across all mediums, from editorial campaigns to digital experiences.

A subtle logo animation I developed to bring movement to the Cris Cavallari brand, echoing its refined and modern aesthetic.

OBjective

To build a comprehensive yet minimal brand guideline system that reflects the high end nature of the Cris Cavallari brand. delivering clarity, consistency, and visual restraint.

From Assets

to Application

The Cris Cavallari identity was provided by the client. My role focused on developing the brand guideline book, applying the visual system across digital and print formats, and creating supplemental assets. Including a logo animation, to help bring the brand to life with consistency and elegance.

SCOPE

OF WORK

Logo system & construction

  1. Typography hierarchy

  2. Brand color palette

  3. Pattern & element usage

  4. Brand voice & tone direction

  5. Application mockups for digital and print

Deliverables

A refined brand guideline book designed in a 1920x1080 landscape format, tailored for both digital and print use. The system provides clear usage rules for logo, typography, color, and brand elements — packaged for internal teams, creative collaborators, and external partners.

To complement the static assets, a minimalist logo animation was created for digital applications. Offering a sleek, motion-based introduction for use across web, social media, and branded video content.